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The thesis describes the theory of agenda-setting together with the methodology of agenda-setting research, the relationship between politics and the media, and the media picture of drugs and its determinants, with the goal being to create a basis for the analysis of political agenda-setting in the media (MF DNES, Právo) in the period of the three months prior to the parliamentary elections in the Czech Republic in the years 1996, 1998, 2002, and 2006. The framing of drug issues in the media in relation to politics is identified in the qualitative part of the analysis. The proportions of the framing of the issue in the media and the political discourse are then analysed quantitatively. The conclusions of the thesis are that politics sets the drug agenda in the media in the pre-election periods, which was supported by the comparison of the way the media and politics frame drug issues, but not supported by the comparison of pre-election media frames and non-election periods. The qualitative study also discovered that in three of the four pre-election periods the drug issues were of great importance both to the media and in politics, as regards the legislative process in 1996 and 1998 and as regards the electoral campaign of one political party in 2006.

Full text of the publication is available HERE.

Published by: Ing. Mgr. Bc. Vendula Běláčková
Last review: 04.02.2010

illegal drugs, parliamentary elections, media representations / depiction

Drogy, volby, média [Drugs, elections, media]. Zaostřeno na drogy, 2008, roč.6, č.4. Úřad vlády ČR, Praha.

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